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SELLERS
We have selling homes down to a science. From the
moment we place our sign in your yard, we assume
an aggressive stance in securing you the best possible
price and terms for your home
The Art Of Preparation
 The process of selling a home is not as easy as
it was 10 or 15 years ago. Surviving in today’s
market requires experience and know how to create
an effective plan for success.
Preparing for the sale of your home involves assessing
its strengths and weaknesses. Ask yourself, “If
I were a buyer, what would I want to see?”
We will help you to highlight the selling points
of your home, while making recommendations on where
to improve.
Years of selling has enabled us to effectively evaluate
each situation. Our guidance will help you to sell
your home for the most return on your money.
The Art of Strategic Pricing
We know that you want the best possible price and
terms for your home and we can achieve that for you.
We understand that each home is unique, therefore
our approach to the sale of your home will be unlike
any other. When we price your home, however, we will
use a combination of factors that remain constant:
- The recent sales of similar homes in your
area
- Your competition (other homes currently for
sale)
- Your timeline-do you need to sell quickly,
or do you have time?
- The current market conditions-is
it a seller’s
or a buyer’s market?
- The overall condition
and appeal of your home
As you can see, this is not an easy number to come
by. It takes years of experience and a deep knowledge
of the ever changing market to understand pricing.
You can count on the Scott Varley Team for superior
analysis and positive results when it comes to accurately
placing your home on the market.
The Art of Effective Marketing
21st Century Real Estate requires a 21st Century
approach to marketing.
 The Scott Varley Team will execute a marketing strategy
for your home that goes above and beyond market standards.
You can expect that your home will be entered into
the MLS, flyers will be created, mailers will be
sent out, and Open Houses will be scheduled.
What you may not expect is the extensive World Wide
Web coverage your home will receive.
In our technology driven world, buyers are finding
that they can utilize the internet to begin their
home search. We at the Scott Varley Team recognize
this, and have responded accordingly by creating
a presence for our listings on the web.
In addition to the state of the art Scott Varley
Website, your home will also be available to view
on RealtyUSA.com, Realtor.com, and the Times Union
Homeport site.
Numerous other marketing avenues will be explored
to be described in more detail at our first meeting.
You can be sure that our Team will design a plan
specifically for your home and family which will
achieve your desired results.
The Art of Securing the Ideal Offer
A home sale can be a very trying period for any
homeowner. Not only are you preparing for a major
transition to a new home, you are negotiating the
sale of your current home.
At no other time will the expertise of the Scott
Varley Team be more essential.
We will help you weed through buyers and offers
to find the one acceptable offer for your home. But
what is an acceptable offer?
You may receive multiple offers on your home. One
may be at full price, and another above your asking
price. After looking closer, you find that the higher
priced offer has thousands of dollars of discounts
and seller costs that will ultimately reduce the
amount you net. In this case, the full price offer
may be a better choice.
There is so much involved in choosing the right
offer for your family. Our Team will be there every
step of the way to navigate the contract and ensure
success in your transaction.
The Art of the Smooth Close
 Signing on the dotted line of a purchase contract
does not constitute the end of the deal. Some of
the most complex aspects of a real estate transaction
occur between agreement and closing.
Most contracts will include inspections such as
pest, structural, radon, septic, or well. Also included
will be a financing clause if the buyer will be obtaining
a mortgage.
Lenders will require that a title exam and title
insurance be obtained, as well as an appraisal to
ensure the home has sufficient value to secure the
loan.
The Scott Varley Team will be on top of every last
detail in your contract. We will coordinate all parties
to the deal, making sure that deadlines are met and
contingencies satisfied. We will get you to the closing
table in an organized and professional manner.
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