From the moment you are assigned or select an agent, we assume an aggressive stance in securing you the best possible price and terms for your home. Our reputation, combined with our track record of success, guarantees you the price that you deserve. We will not settle for anything less than your best interest.
Preparation
The process of selling a home is not as easy as it once was. To create a successful plan in today’s market, a seller requires knowledge, experience, and ambition.
To sell a property, you must first properly assess its strengths and weaknesses. Ask yourself, “If I were a buyer, what would I want to see in my dream home?” The Scott Varley Group will help you highlight the selling points of your home, as well as make recommendations for areas that might need improvement. Our guidance will help you sell your home with the most return on your money.
Pricing
Every buyer expects the best possible price and terms for their home, but they don’t always get it. When you pair with The Scott Varley Group, you will get it. We understand that each home is unique, and therefore our approach to selling your home will be unique--our plan is different for every home. However, when pricing your home, we consistently rely on the following factors:
- Location – how are the recent sales of similar homes in your area?
- Competition – what other homes are currently for sale?
- Timeline – do you need to sell the house very soon, or do you have some time?
- Market conditions – is it a seller’s or a buyer’s market?
- Appeal – what is the overall condition of your home?
As you can see, pricing a home is an elaborate process. It takes years of experience and a thorough understanding of the ever-changing market to set pricing and, more importantly, to use it your advantage. Through The Scott Varley Group’s superior market analysis and strategic approach, you will get the best price for your home.
Marketing
How successful you are with selling a home depends upon its presence in the market. It is imperative that both local and national buyers know that your home is for sale. The Scott Varley Group targets both local and national sources, improving your ability to select the ‘right’ buyer. We will execute a marketing strategy for your home that exceeds current market standards. Your will gain attention and publicity through an assortment of effective marketing approaches. Open houses, flyers, mass mailings, and entering your home into the Multiple Listing Service (MLS) market are just a few strategies we implement. We also create a large presence for client listings through online markets.
Your home will be available on several web pages, including RealtyUSA.com, Realtor.com, and the Times Union Homeport, as well as The Scott Varley Group website.
There are many more marketing tactics that will be used based on the selling points of your home. We will develop a plan that works specifically for your property and your terms.
Offers
The process of a home sale can be a very trying period for any homeowner. While preparing for a major transition into a new home, you also have to negotiate the sale of your current home. The Scott Varley Group can help you resolve this conflict, and prevent you from having to settle for less.
Choosing an acceptable offer is an important part of a sale. It can be difficult to distinguish the ‘right’ offer from the ‘wrong’ offer. For example, two bids might offer the same amount of money, but one of the buyers might hold discounts that will result in you receiving less than your asking price. Working one-on-one with an agent at The Scott Varley Group will ensure that you identify and avoid some of these factors that can lower your return.
Closing
Signing on the dotted line of a purchase contract does not constitute the end of the deal. One of the most important aspects of a real estate transaction is its closing.
Most contracts will include a number of inspections, such as pest, structural, radon, septic, and well water. Also included will be information about whether or not the buyer will be obtaining a mortgage. Lenders will require that a title exam and title insurance be obtained, as well as an appraisal to ensure the home has sufficient value to secure the loan. These are all mandatory steps of the procedure, and if neglected can lead to a delayed purchase and added frustration. Working with one of our agents at The Scott Varley Group will allow you to avoid any delays or problems in this stage of the transaction.
Our team will be on top of every last detail in your contract. We will coordinate all parties to the deal, making sure that deadlines are met and contingencies are satisfied.
